For years, life felt like a series of identical days, each with another boring outfit just like the day before, an unremarkable placeholder until my next adventure. My adventures being music festivals.Ā
One of my favorite part of festivals was people watching, festivals for me were a place of self expression free from the judgement of the world. I saw endless inspiration from the fashion risks my fellow festival goers made that continues to shape my own personal style to this day. I even went so far as to secretly photograph some of you, donāt worry itās not that creepy, your faces arenāt in them.Ā
So, my other favorite part of festivals? Joining in that fashion risk taking myself of course. The problem was a lot of festival wear online looked uncomfortable to me, I wanted something fun and different that I hadnāt seen before but also covered up my tits and bits. Yes, Modest festival wear was not an easy thing to come by. I wanted pieces I could build into my own everyday wardrobe and feel comfortable wearing. I wanted to build a wardrobe that felt bold but wearable. And I spent an unhealthy amount of time and money searching out these items.Ā
During the pandemic, months went by and I dreamt of all the outfits I would have worn, and I realized after years of being asked āwhere did you get that?ā and a hardcore online shopping addiction, that I could take all that time spent and create the shop I was always looking for. I could share the pieces that give a āfree flowing, festival vibeā on your next adventure AND in the real world.
When I moved into my studio space I was still missing a name, I was stuck on a few, but none of them felt right. None of them felt like the spirit I wanted to capture and share with the world.I spent months with my walls covered in post itās with words and phrases I thought captured who I was. I spent many nights moving these around putting them together into catchy phrases and clever puns. One of these post itās I had written the word āwildā. Early on during this process I was sitting on the floor holding this word, feeling a connection to it. A few minutes and many words later I thought of the word āchildā and a wonderful memory crossed my mind. A little girl in her favorite tee shirt.
One night months after convincing myself it wasnāt right because it was a name that had been done before, I realized that yes, it had been done before, but I hadnāt done it. The memories behind this name captured the true free spirit I was looking to share, and I hadnāt been able to come up with a name because I already had one. So I sat up in bed, started designing a logo and stayed up long after the sun rose. I still feel the exact same way when I think of my name.Ā
I named my brand Wild Child because it was written on my favorite tee shirt when I was a little girl, and thinking about that wild child smiling, sheās wearing the same smile that is plastered on my face and many others at a music festival. This experience has been truly special and I love getting to share little parts of that with you. š
Choosing this name, I proudly put that tee shirt back on for the first time since the world said something was wrong with the way that I dressed. Everything I do is something she would have loved to wear. With a wardrobe like this, the world could be (should be) just like a festival every single day and #thatswildchild šš»āāļø
XXĀ
NicoleĀ
One of my favorite part of festivals was people watching, festivals for me were a place of self expression free from the judgement of the world. I saw endless inspiration from the fashion risks my fellow festival goers made that continues to shape my own personal style to this day. I even went so far as to secretly photograph some of you, donāt worry itās not that creepy, your faces arenāt in them.Ā
So, my other favorite part of festivals? Joining in that fashion risk taking myself of course. The problem was a lot of festival wear online looked uncomfortable to me, I wanted something fun and different that I hadnāt seen before but also covered up my tits and bits. Yes, Modest festival wear was not an easy thing to come by. I wanted pieces I could build into my own everyday wardrobe and feel comfortable wearing. I wanted to build a wardrobe that felt bold but wearable. And I spent an unhealthy amount of time and money searching out these items.Ā
During the pandemic, months went by and I dreamt of all the outfits I would have worn, and I realized after years of being asked āwhere did you get that?ā and a hardcore online shopping addiction, that I could take all that time spent and create the shop I was always looking for. I could share the pieces that give a āfree flowing, festival vibeā on your next adventure AND in the real world.
When I moved into my studio space I was still missing a name, I was stuck on a few, but none of them felt right. None of them felt like the spirit I wanted to capture and share with the world.I spent months with my walls covered in post itās with words and phrases I thought captured who I was. I spent many nights moving these around putting them together into catchy phrases and clever puns. One of these post itās I had written the word āwildā. Early on during this process I was sitting on the floor holding this word, feeling a connection to it. A few minutes and many words later I thought of the word āchildā and a wonderful memory crossed my mind. A little girl in her favorite tee shirt.
One night months after convincing myself it wasnāt right because it was a name that had been done before, I realized that yes, it had been done before, but I hadnāt done it. The memories behind this name captured the true free spirit I was looking to share, and I hadnāt been able to come up with a name because I already had one. So I sat up in bed, started designing a logo and stayed up long after the sun rose. I still feel the exact same way when I think of my name.Ā
I named my brand Wild Child because it was written on my favorite tee shirt when I was a little girl, and thinking about that wild child smiling, sheās wearing the same smile that is plastered on my face and many others at a music festival. This experience has been truly special and I love getting to share little parts of that with you. š
Choosing this name, I proudly put that tee shirt back on for the first time since the world said something was wrong with the way that I dressed. Everything I do is something she would have loved to wear. With a wardrobe like this, the world could be (should be) just like a festival every single day and #thatswildchild šš»āāļø
XXĀ
NicoleĀ